The world?s attention is ever more focused on online content. We are bombarded by images, videos and text at an ever-increasing rate, on multiple platforms and devices, and practically 24 hours a day. It would seem an impossible goal for Brands to break through this level of noise. And yet somehow, the cleverest and most dynamic advertising solutions are being created online, with budgets that range from meager amounts to millions, and that when done effectively, can reach millions and millions of users through disruptive and surprising content that tells their Brand Story.

We invite you to join our Online Master Class "Branded Content for High Impact Online Storytelling? taught by our top IE professor Brian Hallet.

This will be a highly interactive session in which you will learn how to examine the process of Branded Content Creation through Storytelling and analyze real-life examples.

Brian is a professional photographer with more than 20 years of experience. He founded the Big in 2002 with the goal of telling Brand Stories that break through and has worked for brands like Cartier, Mastercard, Max Factor, Pantene, Wella, ESPN amongst many others. As a photographer Brian specializes in Celebrity Portraiture and Advertising Photography.