| Field of Study: | Business, Manag., Mark., and Related Support Services, Other
Marketing/Marketing Management, General
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| Description: | The MA Business and Marketing degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management. The degree enables students to develop their academic and applied skills in marketing through the study of advertising, global brand management, customer loyalty, public relations and market research.
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues. |
| Cost per year:* |
Cost is an approximation converted from British Pounds. |