| Faculty: | Edwards School of Business |
| Field of Study: | Marketing/Marketing Management, General
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| Description: | Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations.
As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective.
Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing.
The Co-op Option is an opportunity for third-year business students to participate in an eight-month paid work term and gain practical experience in their field of study. |
| Cost per year:* |
Tuition will vary depending on the type and number of classes you take in a year. This estimate reflects a typical amount you could expect to pay in your first year if you enroll in a full course load, the maximum number of courses allowed (2025-2026 Canadian dollar rates). |