| Field of Study: | Business Administration and Management, General
Marketing/Marketing Management, General
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| Description: | Equip yourself for the marketing challenges of the future. You?ll study a combination of marketing and management theory and practice. This helps prepare you for anything ? from launching your own company to innovating at the heart of a global organisation. You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year, you also develop a valuable understanding of economics, accounting and business law. In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. |
| Cost per year:* |
Cost per year is an estimate for 2026, converted from British Pounds to Canadian Dollars. |