| Faculty: | School of Culture and Communications |
| Field of Study: | Journalism
Marketing/Marketing Management, General
Public Relations/Image Management
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| Description: | This course gives you the opportunity to develop the analytical and creative skills needed by modern journalists and public relations professionals, and to master a range of multimedia tools for publishing both journalistic and marketing content. It blends an understanding of practical journalism with a solid insight into the worlds of marketing and public relations. Many journalists, marketing and public relations consultants enjoy careers that move between all three areas, and increasingly need to have social media-related marketing skills.
You’ll study news-gathering, news and feature writing, as well as gaining cross-industry editorial and production skills. You will also learn how to research for a variety of purposes including finding a target market for a news piece or feature article, gathering the facts for that story, or determining the requirements of a PR client and who to target in the media or general public. |
| Cost per year:* |
Cost per year has been converted from British Pounds (£12,350) to Canadian Dollars. |