Management is one of the most dynamic roles in any successful organization. All organizations need managers, leaders who are responsible for setting the long-term direction for the organization and managing the day-to-day activities to ensure success. Managers must be attuned to the organization’s environment to be vigilant for opportunities that allow the organization to grow in order to fulfill customers’ needs. Managers must also be aware of the organization’s resources and strengths and take action to continuously improve the organization.

All businesses and not-for-profit organizations need effective managers. Organizations need general managers who oversee the entire operation and managers who specialize in the various functional areas, such as accounting, finance, human resources, marketing, legal, and operations.