General Management is about leading groups to establish goals and achieving them efficiently and effectively. Through a combination of theory and application, students will learn to develop strong business strategies and tactics, as well as techniques on how to implement them. The General Management concentration provides a platform that can be augmented with a variety of other disciplines to provide students with an edge in a specific career path. In addition to 16 core courses, students enrolled in the general management major are encouraged to complete one of the following concentrations: Innovation and entrepreneurship: Designed to graduate curious and entrepreneurial minds who are innovative drivers of business development in dynamic, growth-oriented companies. Social innovation: provides graduates with experience to lead, design and execute high-impact, transformative change in our communities.